Mysore: BTI Payments Private Ltd, a joint venture between BANKTECH Group and ICICI Ventures, who operate the India 1 brand of White Label ATMs, announced the winners for their 
“India 1 Celebration” offer today. The contest was held amongst select india1ATMs across the four states of Karnataka, Tamil Nadu, Kerala and Andhra Pradesh from October 6, 2014 – October 24, 2014. The bumper prize winner, Ms. Shobha from Gundlupet Taluk, Chamaraja Nagar district received a Maruti Alto 800 Car.
The ‘India1 Celebration’ offer was conducted to improve brand connect with the consumers during the festival period wherein the spending and withdrawals are at the highest levels. The offer was open to customers who did transactions at India1 ATMs during the offer period. The enrollment to the offer was by calling a pre-defined number. Winners were selected randomly from among the customers who had given the right answers to the skill based question on the IVR. The other prizes which were part of this program were smart phones, gold coins and talk time on the customers’ registered mobile numbers.
Speaking on the occasion, Mr. Kumara Krishnan, Chief Sales and Marketing Officer, BTI Payments Private Limited, “BTI Payments congratulates the winners and participants who had shown enthusiasm to be part of the contest. This helps us in our brand purpose of providing small town and rural consumers with easy and safe access to their cash at all times. We plan to have more of such programs in the future so as to increase our brand affinity by reaching out to customers in a ‘memorable’ and relevant way. The benefits that India 1 ATMs can bring to you are immense and we would like to have more users benefit from these offers.”