Ace Seafood Bazaar Pvt Ltd commonly known by the brand Pescafresh is Indias 1st Organized Seafood Distribution and Retailing Company which has ushered a unique concept of delivery of 100% fresh and customized seafood to the doorstep of the seafood consumer 365 days a year irrespective of seasonal vagaries. With the advent of this service, seafood aficionados are able to discover a world of seafood delicacies with the convenience of a simple phone call.
Pescafresh is India’s first fresh seafood brand offering fresh & hygienic seafood cut & cleaned as per the consumers’ requirement packaged in world class packaging.
Pescafresh is servicing over 20,000 households in Mumbai through their home delivery centers. Pescafresh has entered into front end retail through SIS arrangements with India’s leading retail brands, including Aditya Birla Retail Limited’s MORE, Godrej’s Nature’s Basket, Future Group’s Foodhall & Big Bazaar & Tata Trent’s Gourmet West, has allowed us to enter in Mumbai, Bengaluru & Hyderabad. With the capital city Delhi being next in the pipeline for a November 2014 launch, it makes the company India’s leading fresh seafood brand.
Their mantra of “Shore to Door” ensures that their products are 100% fresh and of superior quality than any available in the domestic market. This is achieved by a team of expert professionals who inspect the seafood at every stage from supply to delivery. Their Quality and Hygiene standards conform to the best; they are already compliant with the FFSAI, HACCP, GMP and SSOP guidelines.
Pescafresh, believes in a saying “Be Fishetarian, Stay Healthy”
Key Milestones and Strengths:
• India’s 1st Organised Seafood Distribution and retailing company.
• Pescafresh brand is a registered trademark.
• Food & Safety Standards Authority of India (FSSAI, Government of India) approved and Hazard Analysis & Critical Control Points (HACCP) principles implemented.
• Pioneered usage of EPS moulded boxes for usage in Seafood retailing in India.
• Established channel of suppliers with efficient network.
• Implemented a customised CRM/ERP for its fresh seafood retailing needs.
• Top of the class infrastructure to handle & serve fresh seafood of the highest quality.
• First organized fresh seafood retailer to have presence in Mumbai, Hyderabad & Bengaluru.
• Over 20,000 clients in the Mumbai region.
• Recognised by leading food critics in Mumbai.
• Enjoying patronage of several quality conscious customers ranging from leading sports personalities, distinguished professionals, Bollywood personalities, eminent socialites and other quality conscious customers.
• Pioneered new fresh fish species under the Product line Pescafresh Gourmet . Fresh Atlantic Salmon, Mahi Mahi, Norwegian Halibut to mention a few to be made available in India through the Home Delivery and the Shop in Shop model of business.
source :Lokesh Shastri
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