Mumbai: Seafood , one of the most loved cuisine, though available in India but seldom is not obtainable in different variants. Seafood lovers hunt various parts of the city to get a variety in Image may be NSFW.
Clik here to view.their favourite seafood dishes but often end up compromising on the available options. This would no longer be the need as Pescafresh, one of the leading fresh seafood brand has launched 2 new delectable variants to their gourmet range namely delicious Norwegian Salmon and lip smacking Norwegian Halibut
Norway has a long tradition of managing its fisheries and rigorously working towards strong scientific based management. “The best seafood in the world comes from Norway” is the mantra of the Norwegian Seafood Council. The combination between environmentally responsible economical sustainable fisheries and high levels of quality management ensure that seafood from Norway is considered one of the best in the world.
Pescafresh has shrunk its supply chain “Straight from Shore to Door”. Pescafresh directly imports from the farms and only retails through their own store network. The shelf life typically of Norwegian Salmon if maintained at temperature between 1-3 degree Celsius can extent up to a minimum of 8 days, however it is best consumed within 72 hrs. The delectable fish launched in this month is available exclusively at Pescafresh. A most preferred way to cook the Salmon is in the oven. The important aspects are low oven, low heat, moist heat and fresh herbs. Owing to its versatility, Salmon can also be fused with Indian masalas and Indian style tandoor cooking. For the well-travelled Indian, high quality salmon used to prepare “Carpaccio”, which is a dish of raw fish thinly sliced and served mainly as an appetizer, will be nothing less than a gastronomic indulgence. This is an Italian dish and its name is born out of the Venetian Painter “Vittore Carpaccio”.
The other most exclusive introduction is the fresh Norwegian Halibut also known as Pacific halibut, Northern halibut and Alaska Halibut, which is going to be made available in India solely by Pescafresh in the 2nd week of November in its fresh form. Size is the most distinctive characteristic of this fish. This flatfish can stretch upto 8 feet long and 4 feet across with a weight of 600 pounds. Market sizes run from 10-200 pounds. Mildly flavoured and with a firm texture, this species is found along the Pacific coast. This fish retains its moisture in frozen state and keeps its texture when well cooked. It is mild, sweet tasting , lean fish with fine grained dense meat that dries out if overcooked. When uncooked, the white flesh of halibut should be translucent, not dull yellowish or dried out. When cooked, the snow white meat loses its glossy appearance and is flaky and tender though firm. It holds together well and bones are easily spotted. This fish is a truly connoiseur’s dish and is often served to Heads of State’s, royalty and other discerning guests.
The Atlantic Salmon, one of the success stories of modern aquaculture emerged on the commercial scale in the year 1980, is going to be bought to India exclusively by Pescafresh in the last week of this month. Atlantic Salmon also popularly known as farmed salmon and eastern salmon is farmed in more than a dozen countries around the world – remarkably in Latin America, Europe and North America. The flavor of this fish is milder than that of the wilder salmon species. The meat is moderately firm and oily, though not as fatty as the wild Chinook. The flesh favour varies depending on the amount of pigment in the feed, but generally it is rich orange or pinkish orange in colour.It retains its colour when cooked and has a large moist flake. Loch Duart categorized in the same species as the Atlantic Salmon, is a handsome silver skinned fish with disntict black cross like spots over the body and head and above the lateral line.
Pescafresh is servicing over 20,000 households in Mumbai through their home delivery centers. Pescafresh also has a strong window presence in organised retail through Shop in Shop arrangements with Godrej Group’s Nature’s Basket, Future Retail Limited Foodhall & Big Bazaar, Tata Trent’s Gourmet Stores West and Aditya Birla Retail Limited’s More chain of Super and Hypermarkets.. To get fresh, cut and cleaned gourmet range by Pescafresh call 022-66669999 for quick home delivery.
Source : Lokesh Shastri
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