Chennai: Piramal Enterprises Ltd announces the launch of Jungle Magic’s Banditz, a unique toy cum mosquito repellent band for 
children.
“Mothers are very sensitive when selecting products for their child’s personal and hygiene usage. After crossing 5 years the children have very limited scope to choose personal care products, either they are forced to choose products that parents use or kids variants of adult brands or they have to continue using infant products. The reason we launched Jungle Magic range is to bring in natural products that are safe and yet unique,” said Dr Swati Piramal, Vice Chairperson, Piramal Enterprises at the launch of Banditz, the new product introduced for children in the age bracket of 5 to 11 years.
“The launch of Banditz demonstrates the commitment of Piramal’s Consumer Products Division to kids’ wellbeing. If you see the overall kids market is estimated to be above Rs.20,000 crore, which is spread across FMCG, apparel, toys, dental care, nutrition & food, gizmos etc. We are providing children with a personalized solution that suits their age. We see Jungle Magic as an umbrella brand that would touch over Rs 100 crore, and become one of our superbrands over the next 5 to 7 years,” said Ms. Nandini Piramal, Executive Director, Piramal Enterprises.
The Jungle Magic product range today has children perfumes that provide aromatherapy benefits while the bottles look like unique personalized toys. It comes in fruity fragrances such as green apple, chocolate and orange with minimal alcohol content.The three variant fragrances also denote three unique characters called Crawlly (Caterpillar), Doggy (Dog) and Penggy (Penguin).
The Jungle Magic slap-on mosquito bands are normal slap on bands which is a rage among children. The wrist band contains natural ‘citronella essence’ refined to produce a fragrant that works as an effective and durable mosquito and insect repellent. The waterproof silicon anti allergy bands is safe for younger children and each band lasts for 15 days. Cost of the product is Rs 399. Banditz is available at all the leading kids’ wellness stores and chemists.
Source : Allen Jacob