Bangalore : Videocon Mobile Phones Division, from the house of a 6 billion dollar Videocon Group, creates a new paradigm in Indian selfie-obsessed mobile market with the launch of Infinium Z40 Quad. This latest addition to the Infinium Series Smartphone 
range is designed to offer superb camera capabilities to the consumer thus enabling the perfect shot in every click.
Today when consumers are turning towards selfies to express themselves, the market is slowly opening up to robust camera featured phones which has created a demand for selfie phones. It is this demand that Videocon Mobile Phones addresses with this new device that has a front 3.2 MP Camera & a 5MP BSI Auto Focus Rear Camera for a perfect shot. Augmenting the camera prowess, the device also features a stunning 10.1 cm (4”) WVGA IPS Capacitive Screen that reproduces life-like images.
The device keeps the users always connected via a range of networking and connectivity options like GPS/A-GPS, G/P/L Sensor, 3.75G and wireless display. It is powered by Android KitKat 4.4 OS, and has a 1.3 GHz Quad Core processor that is powered by a 512MB RAM + 4GB ROM kit. Apart from great camera features, the Infinium Z40 Quad offers great entertainment options that include a pre-installed Hungama Music Application which gives access to 100 free content download for 30 days, along with preinstalled Gameloft Games like Spiderman & Bubble Bash 3. For security, the device is being offered with a preinstalled V-Secure application with 90 days free trial that helps in providing mobile security.
Mr. Jerold Pereira, CEO, Videocon Mobile Phones says, “Videocon Smartphones are designed to offer great performance and stunning features catering to the varied needs of consumers. Innovative design and elegant looks are the USP’s of our products and we seek to deliver a true pleasure of smart mobility to the consumers with our devices. Today, selfies are becoming the medium of self expression amongst the consumers, and the demand for devices with great camera capabilities are increasing on an exponential level.”
He adds, “With young consumer contributing greatly to this selfie phenomenon we seek to cater to this emergent demand with our new Infinium Z40 Quad Smartphone which comes with a superior camera hardware and is powered by robust software. We are confident that this selfie smartphone will find much acceptance amongst the selfie crazy consumers, and will help us in establishing ourselves as a brand of choice of the discerning consumer.”
Via the Z40 Quad smartphone, Videocon Mobile Phones targets the aspiring youth audience within the age group of 15-35 years in SEC B, C towns across various states of the country. This camera rich phone is available in two colour variants- Black and White at a price of Rs. 5490.