On behalf of Usha International one of India’s leading household consumer durables company, Saina Nehwal, brand ambassador of the company was present at the Wankhade stadium to support the Mumbai Indians team who also won the match.
In order to further engage with the audience during the IPL season, Usha International has started contests across the digital platform. This contest will be spread out through the month of May and lucky winners will win Mumbai Indians merchandise, autographed bats as well as tickets for the Mumbai Indians Vs Rajasthan Royals match. Participants are required to answer various questions based around Usha products and Mumbai Indians.
Usha International’s collaboration with Mumbai Indians and sports personalities such as Saina Nehwal is a part of Usha’s larger effort in promoting sports and engaging with the younger audience.
Saina Nehwal, Brand Ambassador of Usha International commented, “Usha International promotes a wide array of sporting initiatives across the country as it blends well with their brand ethos ‘PLAY’ I am excited to be associated with this company and was real fun in supporting Mumbai Indians at their home ground match”
Usha International, for the last 25 years has been actively supporting sporting initiatives which includes the Mawana Marathon, Ultimate Frisbee, Golf (junior, ladies, amateur and professional) and now Cricket. Recently, the company also partnered with the All India Cricket Association for the Deaf (AICAD) for the inaugural edition of the USHA Deaf IPL. As a part of the skill development initiative, Usha International has opened over 3000 ‘Silai Schools’ in non electrified villages across India to empower women and make them self- reliant.