Mumbai : Gemfields is proud to announce the launch of Project Blossoming — a creative and philanthropic partnership with ten of India’s leading jewellers in support of Project Nanhi Kali and the cause of girl child education.
Chosen from across India, these talented jewellers have created one-of-a-kind pieces set with Gemfields’ Zambian emeralds and Mozambican rubies and inspired by the notion of blossoming. The Project Blossoming collection will tour India, visiting each of the designers’ boutiques, before returning to Mumbai on 6 June, where the collection will be auctioned by Christie’s at an exclusive black-tie event. The proceeds raised from the sale will go directly to this very honourable cause, which aims to raise enough money to support a minimum of 2,000 girls.
Project Blossoming is delighted to have the support of Bollywood actress Chitrangda Singh, who was not only eager to be the global ambassador for the project, but hopes to use her power and influence to raise awareness both at home and abroad for a cause which is close to her heart. “As a public figure, I am very aware of my responsibility to young girls and through the sale of these extraordinary pieces of jewellery I hope that we can make a real difference to the lives of many.” The exclsusive interview can be found on the Project Blossoming website.
As the founding partner of Project Blossoming, Gemfields is deeply committed to the long-term aims of Project Nanhi Kali and the education of the girl child. As a company we know that the benefits of quality education are invaluable and so over the years the Company has supported a number of sustainable educational projects in both Zambia and Mozambique.
“India and coloured gemstones have a rich and powerful history and as such India has played an important part of Gemfields’ success as a business,” says Ian Harebottle, Gemfields’ Chief Executive Officer. “We feel that it is only fair to give back to a country that has been so hospitable to us. With the funds raised through the sale of these colourful jewellery creations we can have a huge impact on the lives of thousands of young girls all over India.”
The work of Project Nanhi Kali knows no bounds. Since its inception in 1996 the K.C Mahindra Education Trust and Naandi Foundation, which together implement Project Nanhi Kali, have worked tirelessly — reaching out to over 90,000 young, underprivileged girls across nine states in India.
“The English translation of Nanhi Kali is a ‘little bud’ — the concept of which has been beautifully incorporated into Project Blossoming,” says Sheetal Mehta, Trustee and Executive Director, K.C Mahindra Education Trust. “I am truly grateful to Gemfields for partnering with Project Nanhi Kali and committing to support at least 2000 girls, bringing us a step closer to our vision of reaching out to 100,000 girls.
Donations can be made, and more information can be found, on the Project Blossoming website
Source : Sachin Murdeshwar