Mumbai :Jabong.com, India’s leading fashion destinationredefines the term Street Style with a concept show“Jabong Street Style” 
at Lakmé fashion week Summer/Resort 2014. Theshow was held today to bringtogether the fashion community on one big platform.
The theme of the show, casual-chicwas the fashion inspiration for fashion influencers – fashion editors, bloggers and stylists from the industry who styled their celebrity muses -actresses, dancers, models and singers in Jabong products. The designer and muse collaboration at this event carved some unique and fresh fashion styles for everyone to witness.
The fashion influencers showcasedtheir chicstyleon their muse captivating balance between urban style and high fashion fantasy using garments, accessories, shoes, bags, shades etc. provided by Jabong.com.
Fashion influencers such as Antara Motiwala – GQ-Fashion Editor; EktaRajani – Grazia-Fashion Editor and Cyrus Dalal, photographer styled their muses – singer and model AnushaDandekar; anchor and singer Manasi Scott, and actress Pallavi Sharda in Jabong products.
Working in tandem with the theme, Jabong designed a special contest inviting the fashion bloggers of the country. The winners were given a star opportunity to create their Jabong.com look for the Lakmé Fashion Week and walk the runway alongside fashion influencers.
Through such collaborations and events, Jabong.com wants to provide the best possible fashion experience to Indian consumer.
Speaking on the occasion, Mr. Arun Chandra Mohan, Founder and CEO of Jabong.com said, “We have always introduced innovative concept and features for our fashion conscious Indian consumer. The whole idea behind bringing in this unique concept was to bring together the fashion influencers under one roof and have them style the celebrities from different walks of life. Celebrities gleamed up the stage wearing Jabong’s products making this event a huge success. This distinctive concept caught a lot of attention and was much appreciated by everyone. We will continue to explore such unique concepts to entice the fashion fanatics.”
Source : Sachin murdeshwar