Mumbai : This season, sport merges with the needs of the city wardrobe, rewriting the rules once and for all to proclaim the Lacoste style: perfect everyday fashion items for both casual and more formal occasions. The SS14 c
ollection exhibits a wardrobe exuding confidence and comfort in your outfit revolving around the brand’s icons – the polo shirt, the polo dress for men and women.
Sportswear is back – more strongly than ever – offering subtle elegance through high visual impact graphics and very distinctive colour ways. The fit is relaxed yet always clearly defined, with soft, light fabrics which add shape without constraining the body. It all hints of balmy summer days, fêted with the first rays of sunshine in colour blocks which boast a fresh look as the heat sets in. With his own natural, easy confidence, the Lacoste individual is ready for summer.
For SS14 Spring Summer’14, LACOSTE revisits the Maritime Signal Flag Alphabet and launches a line for men and boys inspired by the flags that keep communication clear on water. With signature LACOSTE design, the SS’14 collection features color codes that are reminiscent of the sailing flags and also showcase the brand’s mastery of color blocking, mainly green on blue, red on blue, and yellow on grey.
This line perfectly symbolizes the heritage of LACOSTE, its values of relaxed elegance and its evolution from a single product for playing tennis into the global premium casual wear powerhouse it is today. The collection has a classic color palette for urban silhouettes including white, red, green, navy and heather grey.
For Men:
* Herringbone knitted effect
* Fine piping inspired by René Lacoste’s tennis shoes
* Needle drop details on rib collars
* 005__LACOSTE_SS14_Womenswear_Look_BookPrints inspired by tennis court nets and rackets
* Exclusive archive prints created by Robert George
For Women:
* Refined ladder hemstitch shirts, polo shirts and dresses
* Materials range from bicolored thread for a << caviar >> piqué, maxi piqué
* Interlocked with herringbone knit construction to a unique double-faced deconstructed knit jacket
Complementing the clothing line is an exciting range of accessories to suit many occasions and moments. Timeless yet contemporary, it represents both the epitome of the feminine bag and the spirit of LACOSTE. With its sober lines, its choice of colours and its dual use, ever chic and sober but with an urban twist, it plays with a menu of colours this spring. The detailing in the design of its inner compartments makes this the perfect ultra practical choice for the Lacoste lady.
The Lacoste brand, a symbol of casual elegance, was created in 1933 by the famous tennis champion René Lacoste. The Crocodile logo embodies the style and spirit of this champion. Nearly 80 years after its creation, Lacoste has become a ‘lifestyle’ brand today, offering unique and original universe of clothing for women, men and children, shoes, perfume, leather goods, eyeglasses, belts, watches, home textiles and costume jewelry. Both in daily life and on sports fields, Lacoste bases its success on the essential values of authenticity, performance and elegance.
Source : Sachin Murdeshwar